RPM LivingPosted 25 months ago

Marketing Manager

RPM LivingPosted 25 months ago

HybridHouston, Texas, United States

Houston, Texas, United StatesHybridFull TimeLarge

Full TimeLarge

Job Summary

Develop and execute strategic marketing plans for lease-up communities, creating 30- and 60-day action plans for properties at risk of missing occupancy or renewal targets. Lead regional operations and clients by utilizing internal team expertise and agency partners to apply the right marketing mix, while conducting bi-weekly performance reviews and data reporting aligned with KPIs. Manage onsite teams through monthly audits of lead tracking, website, and ad copy, and deliver training on best practices via internal platforms and regional calls. Participate in property takeovers to ensure all digital assets and social media accounts are ready for launch, and support new business efforts through digital audits and client-facing presentations.

Required Qualifications

Bachelor's degree in marketing, business, communications or related field
Four years of marketing experience
Experience in multifamily industry
Knowledge of the real estate and residential property management industry
Knowledge of brand strategy
Skilled in digital marketing channels
Familiarity with lead generation tools
Skilled in organization and project management
Ability to develop and execute data-driven marketing strategies
Ability to analyze marketing data, track KPIs, and use insights to optimize campaigns
Ability to communicate effectively verbally and in writing
Must be able to read documents, computer screens and data
Must be able to hear and understand verbal communications in person and over the phone or computer
May occasionally be required to lift or carry items such as files or office supplies weighing up to 15 pounds
Must be able to operate a computer, keyboard, mouse and other office equipment
This is a hybrid role, requiring the associate to work in our Houston office 3 days per week
Employment with RPM Living is contingent upon successful completion of a background check
A valid driver's license is preferred

Desired Qualifications

Experience in multifamily industry, or related industries, preferred
Experience with paid digital media
Experience with strategic marketing recommendations
Experience with evaluating reporting data and making data-driven decisions
Knowledge of tenant demographics
Knowledge of leasing trends
Knowledge of marketing best practices
Knowledge of messaging
Knowledge of positioning
Knowledge of maintaining brand consistency across multiple platforms
Familiarity with Google Analytics
Familiarity with CRM systems
Familiarity with marketing automation platforms
Experience managing multiple marketing initiatives, campaigns, and events across various properties
Ability to drive property performance
Ability to improve performance
Experience with SEO
Experience with SEM
Experience with social media
Experience with email marketing
Experience with content marketing
Experience with lead generation tools
Experience with digital audits
Experience with preparing marketing strategy slides
Comfortable in a client-facing role
Experience with creating additional marketing ideas and campaigns
Experience with increasing social media presence
Experience with driving qualified traffic to communities
Experience with creating 30- and 60-day marketing action plans
Experience with properties at risk of dipping below budgeted occupancy
Experience with properties not meeting renewal targets
Experience with ILS
Experience with lead tracking
Experience with website management
Experience with concessions
Experience with paid ad copy
Experience with website preparation for launch
Experience with paid digital preparation for launch
Experience with social media accounts preparation for launch
Experience with ILS advertising preparation for launch
Experience with property takeover/onboarding process
Experience with New Business
Experience with resident referrals
Experience with resident events
Experience with hosting monthly calls
Experience with internal learning platform
Experience with regional operations leadership
Experience with regional manager portfolios
Experience with adjusting strategy, tactics, and marketing investment
Experience with onsite team completion of monthly marketing audits
Experience with digital audits
Experience with preparing marketing strategy slides
Experience with client-facing role
Experience with creating additional marketing ideas and campaigns
Experience with increasing social media presence
Experience with driving qualified traffic to communities
Experience with creating 30- and 60-day marketing action plans
Experience with properties at risk of dipping below budgeted occupancy
Experience with properties not meeting renewal targets
Experience with ILS
Experience with lead tracking
Experience with website management
Experience with concessions
Experience with paid ad copy
Experience with website preparation for launch
Experience with paid digital preparation for launch
Experience with social media accounts preparation for launch
Experience with ILS advertising preparation for launch
Experience with property takeover/onboarding process
Experience with New Business
Experience with resident referrals
Experience with resident events
Experience with hosting monthly calls
Experience with internal learning platform
Experience with regional operations leadership
Experience with regional manager portfolios
Experience with adjusting strategy, tactics, and marketing investment
Experience with onsite team completion of monthly marketing audits
Experience with digital audits
Experience with preparing marketing strategy slides
Experience with client-facing role
Experience with creating additional marketing ideas and campaigns
Experience with increasing social media presence
Experience with driving qualified traffic to communities
Experience with creating 30- and 60-day marketing action plans
Experience with properties at risk of dipping below budgeted occupancy
Experience with properties not meeting renewal targets
Experience with ILS
Experience with lead tracking
Experience with website management
Experience with concessions
Experience with paid ad copy
Experience with website preparation for launch
Experience with paid digital preparation for launch
Experience with social media accounts preparation for launch
Experience with ILS advertising preparation for launch
Experience with property takeover/onboarding process
Experience with New Business
Experience with resident referrals
Experience with resident events
Experience with hosting monthly calls
Experience with internal learning platform
Experience with regional operations leadership
Experience with regional manager portfolios
Experience with adjusting strategy, tactics, and marketing investment
Experience with onsite team completion of monthly marketing audits
Experience with digital audits
Experience with preparing marketing strategy slides
Experience with client-facing role
Experience with creating additional marketing ideas and campaigns
Experience with increasing social media presence
Experience with driving qualified traffic to communities
Experience with creating 30- and 60-day marketing action plans
Experience with properties at risk of dipping below budgeted occupancy
Experience with properties not meeting renewal targets
Experience with ILS
Experience with lead tracking
Experience with website management
Experience with concessions
Experience with paid ad copy
Experience with website preparation for launch
Experience with paid digital preparation for launch
Experience with social media accounts preparation for launch
Experience with ILS advertising preparation for launch
Experience with property takeover/onboarding process
Experience with New Business
Experience with resident referrals
Experience with resident events
Experience with hosting monthly calls
Experience with internal learning platform
Experience with regional operations leadership
Experience with regional manager portfolios
Experience with adjusting strategy, tactics, and marketing investment
Experience with onsite team completion of monthly marketing audits
Experience with digital audits
Experience with preparing marketing strategy slides
Experience with client-facing role
Experience with creating additional marketing ideas and campaigns
Experience with increasing social media presence
Experience with driving qualified traffic to communities
Experience with creating 30- and 60-day marketing action plans
Experience with properties at risk of dipping below budgeted occupancy
Experience with properties not meeting renewal targets
Experience with ILS
Experience with lead tracking
Experience with website management
Experience with concessions
Experience with paid ad copy
Experience with website preparation for launch
Experience with paid digital preparation for launch
Experience with social media accounts preparation for launch
Experience with ILS advertising preparation for launch
Experience with property takeover/onboarding process
Experience with New Business
Experience with resident referrals
Experience with resident events
Experience with hosting monthly calls
Experience with internal learning platform
Experience with regional operations leadership
Experience with regional manager portfolios
Experience with adjusting strategy, tactics, and marketing investment
Experience with onsite team completion of monthly marketing audits
Experience with digital audits
Experience with preparing marketing strategy slides
Experience with client-facing role
Experience with creating additional marketing ideas and campaigns
Experience with increasing social media presence
Experience with driving qualified traffic to communities
Experience with creating 30- and 60-day marketing action plans
Experience with properties at risk of dipping below budgeted occupancy
Experience with properties not meeting renewal targets
Experience with ILS
Experience with lead tracking
Experience with website management
Experience with concessions
Experience with paid ad copy
Experience with website preparation for launch
Experience with paid digital preparation for launch
Experience with social media accounts preparation for launch
Experience with ILS advertising preparation for launch
Experience with property takeover/onboarding process
Experience with New Business
Experience with resident referrals
Experience with resident events
Experience with hosting monthly calls
Experience with internal learning platform
Experience with regional operations leadership
Experience with regional manager portfolios
Experience with adjusting strategy, tactics, and marketing investment
Experience with onsite team completion of monthly marketing audits
Experience with digital audits
Experience with preparing marketing strategy slides
Experience with client-facing role
Experience with creating additional marketing ideas and campaigns
Experience with increasing social media presence
Experience with driving qualified traffic to communities
Experience with creating 30- and 60-day marketing action plans
Experience with properties at risk of dipping below budgeted occupancy
Experience with properties not meeting renewal targets
Experience with ILS
Experience with lead tracking
Experience with website management
Experience with concessions
Experience with paid ad copy
Experience with website preparation for launch
Experience with paid digital preparation for launch
Experience with social media accounts preparation for launch
Experience with ILS advertising preparation for launch
Experience with property takeover/onboarding process
Experience with New Business
Experience with resident referrals
Experience with resident events
Experience with hosting monthly calls
Experience with internal learning platform
Experience with regional operations leadership
Experience with regional manager portfolios
Experience with adjusting strategy, tactics, and marketing investment
Experience with onsite team completion of monthly marketing audits
Experience with digital audits
Experience with preparing marketing strategy slides
Experience with client-facing role
Experience with creating additional marketing ideas and campaigns
Experience with increasing social media presence
Experience with driving qualified traffic to communities
Experience with creating 30- and 60-day marketing action plans
Experience with properties at risk of dipping below budgeted occupancy
Experience with properties not meeting renewal targets
Experience with ILS
Experience with lead tracking
Experience with website management
Experience with concessions
Experience with paid ad copy
Experience with website preparation for launch
Experience with paid digital preparation for launch
Experience with social media accounts preparation for launch
Experience with ILS advertising preparation for launch
Experience with property takeover/onboarding process
Experience with New Business
Experience with resident referrals
Experience with resident events
Experience with hosting monthly calls
Experience with internal learning platform
Experience with regional operations leadership
Experience with regional manager portfolios
Experience with adjusting strategy, tactics, and marketing investment
Experience with onsite team completion of monthly marketing audits
Experience with digital audits
Experience with preparing marketing strategy slides
Experience with client-facing role
Experience with creating additional marketing ideas and campaigns
Experience with increasing social media presence
Experience with driving qualified traffic to communities
Experience with creating 30- and 60-day marketing action plans
Experience with properties at risk of dipping below budgeted occupancy
Experience with properties not meeting renewal targets
Experience with ILS
Experience with lead tracking
Experience with website management
Experience with concessions
Experience with paid ad copy
Experience with website preparation for launch
Experience with paid digital preparation for launch
Experience with social media accounts preparation for launch
Experience with ILS advertising preparation for launch
Experience with property takeover/onboarding process
Experience with New Business
Experience with resident referrals
Experience with resident events
Experience with hosting monthly calls
Experience with internal learning platform
Experience with regional operations leadership
Experience with regional manager portfolios
Experience with adjusting strategy, tactics, and marketing investment
Experience with onsite team completion of monthly marketing audits
Experience with digital audits
Experience with preparing marketing strategy slides
Experience with client-facing role
Experience with creating additional marketing ideas and campaigns
Experience with increasing social media presence
Experience with driving qualified traffic to communities
Experience with creating 30- and 60-day marketing action plans
Experience with properties at risk of dipping below budgeted occupancy
Experience with properties not meeting renewal targets
Experience with ILS
Experience with lead tracking
Experience with website management
Experience with concessions
Experience with paid ad copy
Experience with website preparation for launch
Experience with paid digital preparation for launch
Experience with social media accounts preparation for launch
Experience with ILS advertising preparation for launch
Experience with property takeover/onboarding process
Experience with New Business
Experience with resident referrals
Experience with resident events
Experience with hosting monthly calls
Experience with internal learning platform
Experience with regional operations leadership
Experience with regional manager portfolios
Experience with adjusting strategy, tactics, and marketing investment
Experience with onsite team completion of monthly marketing audits
Experience with digital audits
Experience with preparing marketing strategy slides
Experience with client-facing role
Experience with creating additional marketing ideas and campaigns
Experience with increasing social media presence
Experience with driving qualified traffic to communities
Experience with creating 30- and 60-day marketing action plans
Experience with properties at risk of dipping below budgeted occupancy
Experience with properties not meeting renewal targets
Experience with ILS
Experience with lead tracking
Experience with website management
Experience with concessions
Experience with paid ad copy
Experience with website preparation for launch
Experience with paid digital preparation for launch
Experience with social media accounts preparation for launch
Experience with ILS advertising preparation for launch
Experience with property takeover/onboarding process
Experience with New Business
Experience with resident referrals
Experience with resident events
Experience with hosting monthly calls
Experience with internal learning platform
Experience with regional operations leadership
Experience with regional manager portfolios
Experience with adjusting strategy, tactics, and marketing investment
Experience with onsite team completion of monthly marketing audits
Experience with digital audits
Experience with preparing marketing strategy slides
Experience with client-facing role
Experience with creating additional marketing ideas and campaigns
Experience with increasing social media presence
Experience with driving qualified traffic to communities
Experience with creating 30- and 60-day marketing action plans
Experience with properties at risk of dipping below budgeted occupancy
Experience with properties not meeting renewal targets
Experience with ILS
Experience with lead tracking
Experience with website management
Experience with concessions
Experience with paid ad copy
Experience with website preparation for launch
Experience with paid digital preparation for launch
Experience with social media accounts preparation for launch
Experience with ILS advertising preparation for launch
Experience with property takeover/onboarding process
Experience with New Business
Experience with resident referrals
Experience with resident events
Experience with hosting monthly calls
Experience with internal learning platform
Experience with regional operations leadership
Experience with regional manager portfolios
Experience with adjusting strategy, tactics, and marketing investment
Experience with onsite team completion of monthly marketing audits
Experience with digital audits
Experience with preparing marketing strategy slides
Experience with client-facing role
Experience with creating additional marketing ideas and campaigns
Experience with increasing social media presence
Experience with driving qualified traffic to communities
Experience with creating 30- and 60-day marketing action plans
Experience with properties at risk of dipping below budgeted occupancy
Experience with properties not meeting renewal targets
Experience with ILS
Experience with lead tracking
Experience with website management
Experience with concessions

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