Marketing Manager
HybridHouston, Texas, United States
Houston, Texas, United StatesHybridFull TimeLarge
Full TimeLarge
Job Summary
Execute strategic marketing plans for lease-up communities, including bi-weekly performance reviews and 30- to 60-day action plans for at-risk properties. Manage property marketing efforts with Operations leadership, overseeing onsite team audits for lead tracking, website updates, and paid ad copy accuracy. Lead property takeovers by preparing digital assets, social media accounts, and ILS advertising for launch. Deliver training and best practices to regional teams via internal platforms and monthly calls. Support New Business initiatives through digital audits, strategy slide creation, and client-facing representation. Generate campaigns for prospects and resident events to drive qualified traffic.
Required Qualifications
- Bachelor's degree in marketing, business, communications or related field
- Four years of marketing experience
- Experience in multifamily industry
- Knowledge of the real estate and residential property management industry
- Knowledge of brand strategy
- Skilled in digital marketing channels
- Familiarity with lead generation tools
- Skilled in organization and project management
- Ability to develop and execute data-driven marketing strategies
- Ability to analyze marketing data
- Ability to communicate effectively verbally and in writing
- Must be able to read documents, computer screens and data
- Must be able to hear and understand verbal communications
- Must be able to operate a computer, keyboard, mouse and other office equipment
- Must be able to lift or carry items weighing up to 15 pounds
- Valid driver's license
- Must be able to sit or stand for extended periods of time
Desired Qualifications
- Experience in multifamily industry, or related industries, preferred
- Experience with paid digital media
- Experience with strategic marketing recommendations
- Experience with evaluating reporting data
- Experience with making data-driven decisions
- Experience with SEO
- Experience with SEM
- Experience with social media
- Experience with email marketing
- Experience with content marketing
- Experience with Google Analytics
- Experience with CRM systems
- Experience with marketing automation platforms
- Experience with ILS
- Experience with lead tracking
- Experience with website management
- Experience with concessions
- Experience with paid ad copy
- Experience with digital audits
- Experience with preparing marketing strategy slides
- Experience with client-facing roles
- Experience with creating additional marketing ideas and campaigns
- Experience with resident referrals
- Experience with resident events
- Experience with social media presence
- Experience with driving qualified traffic
- Experience with creating 30- and 60-day marketing action plans
- Experience with properties at risk of dipping below budgeted occupancy
- Experience with properties not meeting renewal targets
- Experience with property takeover/onboarding process
- Experience with website preparation for launch
- Experience with paid digital preparation for launch
- Experience with social media accounts preparation for launch
- Experience with ILS advertising preparation for launch
- Experience with regional operations leadership
- Experience with reviewing Marketing performance
- Experience with adjusting strategy, tactics, and marketing investment
- Experience with providing training and best practices
- Experience with internal learning platform
- Experience with hosted monthly calls
- Experience with onsite team completion of monthly marketing audits
- Experience with ensuring brand consistency across multiple platforms
- Experience with maintaining successful property marketing efforts
- Experience with supporting overall leasing efforts
- Experience with stabilized properties
- Experience with lease up properties
- Experience with utilizing internal marketing team support
- Experience with preferred agency partner services
- Experience with providing next-level strategic thought leadership
- Experience with ensuring the right marketing mix and approach
- Experience with applying marketing approaches to individual property needs
- Experience with developing and executing strategic marketing plans
- Experience with evaluating ongoing performance
- Experience with providing performance data reporting
- Experience with aligning with KPIs
- Experience with industry performance metrics
- Experience with market-specific targets
- Experience with regularly scheduled calls
- Experience with regional manager portfolios
- Experience with creating marketing ideas and campaigns for prospects
- Experience with creating marketing ideas and campaigns for resident referrals
- Experience with creating marketing ideas and campaigns for resident events
- Experience with increasing social media presence
- Experience with driving qualified traffic to communities
- Experience with creating 30- and 60-day marketing action plans for properties at risk of dipping below budgeted occupancy
- Experience with creating 30- and 60-day marketing action plans for properties not meeting renewal targets
- Experience with tenant demographics
- Experience with leasing trends
- Experience with marketing best practices
- Experience with messaging
- Experience with positioning
- Experience with maintaining brand consistency across multiple platforms
- Experience with digital marketing channels
- Experience with lead generation tools
- Experience with Google Analytics
- Experience with CRM systems
- Experience with marketing automation platforms
- Experience with organization and project management
- Experience with managing multiple marketing initiatives
- Experience with managing campaigns
- Experience with managing events
- Experience with managing initiatives across various properties
- Experience with developing and executing data-driven marketing strategies
- Experience with aligning with business goals
- Experience with driving property performance
- Experience with analyzing marketing data
- Experience with tracking KPIs
- Experience with using insights to optimize campaigns
- Experience with improving performance
- Experience with communicating effectively verbally
- Experience with communicating effectively in writing
- Experience with sitting for extended periods of time
- Experience with standing for extended periods of time
- Experience with reading documents
- Experience with reading computer screens
- Experience with reading data
- Experience with hearing verbal communications in person
- Experience with hearing verbal communications over the phone
- Experience with hearing verbal communications over computer
- Experience with lifting items weighing up to 15 pounds
- Experience with carrying items weighing up to 15 pounds
- Experience with operating a computer
- Experience with operating a keyboard
- Experience with operating a mouse
- Experience with operating other office equipment
- Experience with hybrid work
- Experience with working in Houston office
- Experience with working 3 days per week
- Experience with open settings
- Experience with bright lights
- Experience with constant noises
- Experience with distractions
- Experience with background checks
- Experience with local and federal state requirements
- Experience with E-Verify
- Experience with Right to Work
- Experience with Equal Opportunity Employer
- Experience with assistance to fully participate in application or interview process
- Experience with selecting Careers in Choose a Topic dropdown menu
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