Marketing Manager – Residential Real Estate Development
$95,000–$110,000 year
On-site · Spokane, Washington, United States
Job Summary
Marketing Manager will lead the Spokane Marketing division, oversee two direct reports, and manage a substantial marketing budget. The role is producing and involves communities, driving site traffic, managing web and digital marketing avenues, and coordinating with creative consultants and vendors. Responsibilities include hiring/training and supervising the marketing team, overseeing materials development with the advertising firm and sales reps, managing model-home vendor relationships, reviewing website performance and campaign ROI, and creating dashboards/reports to track marketing campaigns across channels from inquiry to close. The position requires collaboration with multiple departments to enhance the organization’s products and brand, maintaining professional and ethical standards, and contributing to revenue growth through effective marketing strategy and execution.
Required Qualifications
- Bachelor's degree from a four-year college or university, or equivalent combination of education and experience
- 5+ years of Marketing experience, with some digital marketing exposure/training
- Extensive experience with lead generation through online marketing and advertising including website marketing, push email marketing, paid social media, mobile, SEO, and SEM
- Have an “eye for design”, knowing what makes a good page layout, a catchy graphic, and a brand-appropriate message
- Deep knowledge of CRM sales funnel optimization
- Must have a vehicle and valid driver's license
- Ability to follow directions provided in writing, verbally, or through applications with common sense understanding
- Creative thinking and excellent written and oral communication skills
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