Marketing Manager
$80,000–$90,000 year
HybridIrving, Texas, United States or Shreveport, Louisiana, United States
Job Summary
Own and execute DTC marketing strategy for RxLocal, driving patient app awareness, download, activation, and retention across digital and pharmacy-based channels. Develop patient acquisition campaigns across paid digital, pharmacy in-store, and CRM/SMS channels while building omnichannel patient journeys from first touchpoint through refill adherence. Create co-branded marketing programs and thought leadership content that support pharma sales teams in winning new brand partnerships and positioning RedSail as the must-have patient engagement partner. Define and track KPIs for all marketing programs, conduct market research, and report on campaign performance to leadership. Work closely with product management to ensure app feature launches are supported by strong go-to-market plans.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Healthcare Administration, or a related field
- 5+ years of marketing experience
- Meaningful DTC or patient/consumer-facing marketing experience in healthcare, digital health, pharma, or health tech
- Demonstrated experience building and executing patient acquisition or consumer engagement campaigns across digital channels (paid social, SEM, programmatic, CRM/email/SMS)
- Strong written and verbal communicator
- Experience working with ad agencies
- Experience working in a fast-paced, high-growth product or platform environment
- Proficiency with marketing analytics
- Ability to hold two audiences in your mind at once: the patient picking up a prescription and the pharma brand manager deciding where to invest their patient engagement budget
- Care for the patient at the end of the transaction — you see health equity and access as part of the mission, not just the marketing
Desired Qualifications
- Master's degree (MBA or equivalent)
- Background in pharmacy, pharma brand marketing, patient support programs, hub services, or a patient-facing health app (copay, adherence, or affordability platforms)
- Experience with product marketing — developing positioning, messaging frameworks, and go-to-market plans for new platform features or products
- Familiarity with pharma regulatory environment for DTC content — understanding of FDA promotional guidelines, HIPAA, and fair balance requirements
- Experience supporting a B2B sales team with account-based marketing, sales enablement content, and demand generation programs
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