Marketing Manager
On-siteMinnetonka, Minnesota, United States
Job Summary
Develop and execute RAZR's annual marketing plan and calendar across business priorities and key market segments. Partner with leadership to translate company goals into actionable campaigns and manage integrated marketing initiatives from strategy through execution. Create sales enablement materials, optimize digital programs including SEO and paid search, and own the content strategy for website, social media, and email. Coordinate public relations, conference presence, and vendor relationships while monitoring market trends and establishing performance metrics. Track marketing budgets, evaluate return on investment, and provide coaching to team members as applicable.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field preferred
- 5+ years of experience in corporate, agency, B2B, or integrated marketing environments
- Proven experience managing marketing campaigns and initiatives from strategy through execution
- Experience supporting B2B sales teams and developing sales enablement materials
- Strong background in content marketing, email marketing, social media, digital advertising, and website management
- Excellent project management skills with the ability to manage multiple priorities, stakeholders, and deadlines
- Strong written and verbal communication skills, including copywriting, messaging, and storytelling
- Experience analyzing marketing performance data and using insights to improve results
- Experience managing budgets, agencies, vendors, and external partners
- Strong attention to detail with the ability to balance strategic thinking and hands-on execution
- Comfortable working in a collaborative, fast-paced, and evolving environment
Desired Qualifications
- Previous experience coaching or managing team members preferred
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