Marketing Manager
$95,000–$105,000 year
HybridNewport Beach, California, United States
Job Summary
Manage day-to-day content accuracy, updates, and performance across property, corporate, and independent websites, including hosting, design refreshes, and vendor coordination. Execute SEO strategies involving keyword research, on-page optimization, and local SEO while tracking rankings and organic visibility. Oversee paid media campaigns across search, display, social, and OTAs, handling budget pacing, bid strategy, and creative testing. Monitor site analytics to report traffic, conversion rates, and direct booking metrics to leadership. Maintain Google Business Profiles and organic social calendars for all group accounts. Partner with revenue management to align digital spend with rate strategy and maintain a monthly digital marketing dashboard.
Required Qualifications
- 3–5+ years of digital marketing experience
- ideally within hospitality, multi-unit retail/restaurant, or multi-location services businesses
- Hands-on experience with Google Ads
- Hands-on experience with Meta Ads Manager
- Hands-on experience with Google Analytics 4
- Hands-on experience with Google Business Profile
- Hands-on experience with a major CMS (WordPress or brand-proprietary platforms)
- A high school diploma or equivalent
- Bachelor's degree in Marketing, Communications, Business, or a related field is a plus
- Strong analytical skills with the ability to translate performance data into clear recommendations for non-marketing stakeholders
- Excellent project management skills
- comfortable managing multiple properties, brands, and vendors simultaneously
- Location: This role is hybrid and requires the ability to work at our Newport Beach, CA office 3 days per week
Desired Qualifications
- Familiarity with hotel brand digital ecosystems is a strong plus (e.g., Hilton Advance/Amplify/Beacon, Marriott PLUS/Marriott Digital Services/Koddi)
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