Marketing Manager
On-siteLakewood, New Jersey, United States
Job Summary
Lead the company's overall branding and marketing strategy, including redesigning and optimizing the website to improve user experience and conversion. Create compelling sales collateral, presentations, brochures, and marketing materials while developing and managing email campaigns. Coordinate branding efforts for industry trade shows and events, ensuring consistent messaging across all customer-facing materials. Analyze website performance and marketing metrics to recommend improvements and collaborate with leadership to strengthen market presence. Manage relationships with outside marketing vendors, designers, and developers as needed.
Required Qualifications
- 5+ years of marketing experience
- Experience managing websites and website optimization
- Strong understanding of branding, digital marketing, and customer engagement
- Experience creating email campaigns and marketing collateral
- Comfortable working with designers, developers, and outside vendors
- Strong project management and organizational skills
- Self-starter who enjoys building processes and taking ownership
Desired Qualifications
- B2B marketing experience preferred
- Experience preparing companies for trade shows or industry events is a plus
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