Marketing Manager
RemotePoland
Job Summary
Execute Portwest's marketing strategy and plans within the Polish market, translating them into integrated campaigns spanning paid media, email marketing, social media, sponsorship, and trade show activations. Develop a deep understanding of competitive dynamics to drive brand awareness and revenue growth with new and existing customers. Manage budget allocation and reporting on ROI/ROAS for paid social, search, and programmatic channels while delivering actionable KPI insights to optimize commercial focus. Partner closely with the market commercial team and HQ to align activities with global brand strategy and revenue targets. Liaise with designers and agencies to ensure campaigns meet brand guidelines and deliver on time and on budget. This fully remote role supports occasional travel within Poland and to Ireland, reporting to the Global Director of Marketing.
Required Qualifications
- Minimum of 5 years' marketing experience
- Fluent in Polish and English, both written and spoken
- Demonstrated experience managing paid media campaigns (paid social, paid search/Google Ads, programmatic), including budget management and performance optimisation
- Self-motivated and able to work independently in a fully remote, market-facing role
- Expectation to travel within Poland to meet the local team
- Occasionally travel to other markets within the region
- Periodically travel to Portwest HQ in Ireland
- Applicants must have a right to live and work in the relevant jurisdiction
Desired Qualifications
- Experience within the workwear, safety wear, PPE, industrial or wider B2B manufacturing sector
- Broad experience across the marketing mix, including email marketing, social media, sponsorship and trade shows
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