Marketing Manager, Oreo Core Recruitment
On-siteShanghai, Shanghai, China
Job Summary
Develop annual plans, set objectives, and allocate resources to drive sustainable growth aligned with the brand vision. Implement integrated marketing communications and 360-degree campaigns that deliver on revenue and profit forecasts. Support profit and loss management, future business development plans, and new product development opportunities while offering recommendations for commercial strategies. Collaborate with cross-functional and regional teams to enable consumer-centric brand portfolio growth based on deep consumer insights. Manage business objectives beyond brand and budget, balancing analytics with creativity to lead and influence teams in diverse economic environments.
Required Qualifications
- Consumer behavior, preferably in the consumer goods sector in matrix environment
- Developing a seamless consumer experience
- Managing business objectives beyond brand and budget
- Analytics and creativity—a balance of commercial and strategic acumen
- Leading and influencing teams
- Communicating effectively, verbally and in writing, and executive presentation skills
- Markets with diverse economic environments a distinct advantage
Desired Qualifications
- Education / Certifications
- Travel requirements
- Work schedule
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