Marketing Manager (onsite/hybrid in Leominster, MA)
$87,870–$131,805 year
HybridLeominster, Massachusetts, United States
Job Summary
Oversee day-to-day operations of the Marketing Department, assigning priorities and managing project workflows to align resources with strategic objectives. Plan, execute, and track marketing campaigns focused on member acquisition, retention, and product adoption while ensuring compliance with financial regulations like BSA and OFAC. Direct content planning across all channels, including digital, email, and collateral, and monitor performance metrics to optimize engagement and ROI. Manage relationships with external agencies and vendors, coordinate community engagement initiatives, and support frontline staff with campaign information. Provide coaching to direct reports, conduct performance evaluations, and maintain marketing databases and reporting tools.
Required Qualifications
- Bachelor's degree in Marketing, Communication, Business or related field
- Five to eight years' experience
- experience within a financial institution or regulated industry
- Demonstrated strength in project management
- ability to manage multiple priorities, timelines and stakeholders
- Proven leadership and team development experience
- Excellent written and verbal communication skills
- Creative thinker with the ability to translate ideas into effective campaigns
- Highly organized with strong attention to detail and follow-through
Desired Qualifications
- Proficiency in Microsoft Office
- familiarity with marketing analytics tools and CRM systems
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