Marketing Manager
On-siteNorth Sydney, New South Wales, Australia
Job Summary
Contribute to the creation and execution of account-based marketing programs that engage target audiences, convert prospects, and build pipeline across multiple verticals. Support initiatives to identify cross-sell opportunities within existing accounts while exploring new white space for potential growth. Collaborate on digital marketing efforts including SEO, SEM, PPC, and analytics to drive awareness and lead generation. Deliver content strategies aligned with campaign goals and manage nurture campaigns using Salesforce and marketing automation tools. Plan and execute industry events and webinars, handling logistics such as venue selection and vendor coordination. Track, analyse, and report on key performance metrics to measure campaign effectiveness and provide recommendations for optimisation. Work closely with global counterparts to align strategies and ensure cohesive messaging across regions.
Required Qualifications
- 3+ years of experience in B2B marketing
- background in demand generation
- ABM experience
- experience executing campaigns across multiple verticals
- Proficiency in Salesforce
- Proficiency in marketing automation platforms
- experience with Marketo
- Strong ability to work collaboratively within a small team
- ability to work across multiple verticals
- A data-driven approach
- ability to analyse performance
- ability to make informed recommendations to optimise marketing efforts
- Experience in supporting cross-sell and customer marketing initiatives
- Experience driving retention and growth
- Great communication skills
- copywriting skills
- proactive approach to problem-solving
- flexible approach to problem-solving
- Experience working with agencies
- experience managing marketing budgets
- ability to ensure cost-effective campaign delivery
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