Marketing Manager
On-siteNorth Sydney, New South Wales, Australia
Job Summary
Execute account-based marketing programs to engage target audiences, convert prospects, and build pipeline across multiple verticals while prioritizing cross-sell opportunities within existing customer accounts. Collaborate on digital marketing efforts including SEO, SEM, PPC, and analytics to drive awareness and lead generation, then deliver content strategies that align with campaign goals. Plan and execute industry events and webinars, managing logistics to ensure seamless experiences that drive leads and build brand awareness. Track, analyze, and report on key performance metrics to measure campaign effectiveness and provide insights for optimization, while managing nurture campaigns using Salesforce and marketing automation tools. Support the management of vertical marketing budgets to ensure efficient delivery and maximize return on investment. Work closely with global counterparts to align strategies and ensure cohesive messaging across regions.
Required Qualifications
- 3+ years of experience in B2B marketing
- background in demand generation
- ABM experience
- campaign execution across multiple verticals
- Proficiency in Salesforce
- Proficiency in marketing automation platforms, such as Marketo
- Strong ability to work collaboratively within a small team and across multiple verticals
- A data-driven approach with the ability to analyse performance and make informed recommendations to optimise marketing efforts
- Experience in supporting cross-sell and customer marketing initiatives to drive retention and growth
- Great communication and copywriting skills
- proactive and flexible approach to problem-solving
- Experience working with agencies
- managing marketing budgets, ensuring cost-effective campaign delivery
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