Marketing Manager
$90,000–$100,000 year
On-siteCincinnati, Ohio, United States
Job Summary
Lead a small internal marketing team while driving strategy, campaign execution, public relations, and lead generation initiatives for a technical B2B industrial manufacturer. Partner with senior leadership, product stakeholders, and sales to develop programs that support business growth, translating complex product value into compelling messaging for specialized audiences. Manage multi-channel initiatives including website content, email, SEO, trade shows, and brand consistency, while overseeing budgets, vendor relationships, and performance metrics. Own the marketing lead funnel from awareness through sales handoff, optimizing automation workflows and CRM processes to improve lead quality and pipeline contribution.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Business, Journalism, or a related field
- 5+ years of progressive marketing experience
- 3+ years of marketing leadership, management, or team oversight experience
- Proven experience in B2B marketing, preferably within industrial manufacturing, technical products, machinery, equipment, engineered solutions, or a related environment
- Experience managing a small team while remaining hands-on in marketing strategy and execution
- Strong understanding of lead generation funnels, campaign performance, marketing automation, CRM systems, and digital analytics
- Experience supporting sales teams through lead generation, messaging, collateral, campaigns, funnel management, and market-facing content
- Ability to translate technical products, services, or solutions into clear, compelling messaging for business and technical audiences
- Strong public relations, media relations, trade publication, brand messaging, and content development experience
- Excellent written and verbal communication skills
- Ability to work directly with senior leadership, product stakeholders, sales teams, technical subject matter experts, vendors, and external partners
- Strong organizational skills with the ability to manage multiple priorities, deadlines, campaigns, and stakeholders
- Monday–Friday, in office
- Full-time
Desired Qualifications
- Marketing experience within industrial manufacturing, technical products, equipment, engineered products, machinery, or complex B2B sales environments
- Experience with trade show marketing, industry events, customer demonstrations, product launches, or technical sales campaigns
- Experience building relationships with trade publications, editors, industry media, or relevant PR contacts
- Familiarity with marketing automation platforms and CRM systems such as HubSpot or similar tools
- Knowledge of SEO, content marketing, email marketing, social media strategy, digital campaigns, and website performance for B2B audiences
- Demonstrated success measuring and improving marketing ROI, lead quality, campaign performance, and funnel conversion
- Exposure to long-cycle, technical, consultative, or capital-intensive sales environments
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