Marketing Manager (Omni-Channel Promotions)

Lead annual marketing planning for offline and online channels, prioritizing in-store promotions tied to the U.S. store launch. Develop and execute sales-driven in-store campaigns, seasonal events, and strategic category activation programs while coordinating with Visual Merchandising and store teams. Establish and manage promotion budgets, allocate funds, and monitor cost efficiency. Build partnerships with local brands, influencers, and community organizations to boost in-store traffic and sales. Analyze promotional performance, sales impact, and ROI using customer and sales data to generate insights and test strategies. Create and execute omni-channel customer engagement strategies, aligning messaging and timing across online and offline touchpoints. Develop tailored campaigns for specific customer segments and propose innovative in-store experiences to increase conversion and dwell time.