Marketing Manager
$52,000–$56,000 year
RemoteMexico or California, United States
Job Summary
Own the relationship with the external advertising agency and monitor campaign performance using Google Analytics and Looker Studio to generate actionable insights. Plan, execute, and optimize integrated marketing campaigns that support enrollment goals while managing timelines, budgets, and deliverables. Support the development of compelling marketing content across email, web, and social channels, ensuring messaging aligns with the NOLS brand voice. Conduct market research to identify trends and translate customer insights into campaign improvements. Partner with internal stakeholders across Expeditions, Custom Education, and other departments to coordinate marketing support for events and organizational initiatives. Complete a NOLS course to gain firsthand experience with the educational philosophy and programs.
Required Qualifications
- Experience managing integrated marketing campaigns across multiple channels
- Experience using marketing analytics platforms such as Google Analytics or similar tools
- Strong written communication and storytelling skills
- Ability to analyze data and translate insights into actionable recommendations
- Excellent organizational and project management skills
- Ability to manage multiple priorities in a fast-paced environment
- Strong collaboration and relationship-building skills
- Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent professional experience
Desired Qualifications
- Experience marketing education, outdoor recreation, nonprofit, or mission-driven organizations
- Experience with collaborating with external agencies and contractors
- Familiarity with SEO, content strategy, and conversion optimization
- Experience with Looker Studio or other business intelligence tools
- Passion for outdoor education, leadership development, or experiential learning
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