Marketing Manager, Meetings & Scientific Programs
$105,024–$139,162 year
HybridWashington, District of Columbia, United States or Washington, United States
Job Summary
Develop integrated marketing strategies and execute multi-channel campaigns across ASM meetings, scientific programs, and education offerings to drive audience growth and engagement. Lead marketing for ASM Microbe and other portfolios by planning campaign timelines, managing email automation, optimizing digital content, and analyzing performance data to guide future initiatives. Collaborate cross-functionally with internal teams, external agencies, and vendors to align messaging with organizational objectives while overseeing budget planning and resource allocation. Ensure all activities comply with brand standards, data privacy requirements, and legal regulations.
Required Qualifications
- Marketing Strategy & Portfolio Planning
- Campaign Execution & Channel Management
- Audience Growth & Engagement
- Stakeholder, Vendor & Cross-Functional Collaboration
- Analytics, Reporting & Continuous Improvement
- Compliance, Standards & Other Duties
- Organizational Knowledge
- Domain Knowledge
- Enterprise Processes and Technologies
- Project Management Skills
- Presentation & Written Communication Skills
- Drives Results
- Collaborates
- Values Differences
- Decision Quality
- Build Effective Teams
- Manager Responsibility
- Physical Demands
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