Marketing Manager
On-site · Farmers Branch, Texas, United States
Job Summary
Marketing Manager overseeing measurement and reporting of digital marketing campaigns (paid/organic/SEO/eblast), analyzing ROI/KPIs, collaborating with agencies on growth strategies, managing eblast distribution, monitoring website analytics, coordinating content updates with agencies, compiling monthly sales/marketing reports, editing marketing collateral in Adobe Creative Suite, overseeing signage development, capturing images/videos for assets, and coordinating digital assets for events; requires leadership experience, strong organizational and communication skills, and ability to manage multiple marketing channels and tools in a construction-industry context.
Required Qualifications
- Bachelor's degree in Marketing or related field, preferred but not required
- Minimum of 5 years’ experience in Marketing, preferably in the construction industry (residential or commercial)
- Minimum of 2 years’ experience in a management/leadership role
- Ability to multi-task, recognize deadlines and prioritize workload in a fast-paced environment
- Proactive sourcing of information and experience with market research and analysis
- Excellent organizational, communication and social skills
- Excellent command of Microsoft Word and Excel, REMLS, minimal knowledge of Adobe Acrobat and Site Core preferred
- Technical skills to update digital media and sites (website, social media, etc.)
- Must be detail oriented and have the ability to develop creative copy for advertising and marketing collateral, including ads, e-blasts, event write-ups, flyers, etc.
- Ability to lift up to 20 lbs. while helping set up/breakdown equipment at events
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