Marketing Manager
$31,200–$31,200 year
HybridFort Lauderdale, Florida, United States
Job Summary
Oversee the full funnel for the supplemental insurance product line, managing everything from initial touchpoints through lead conversion and sales handoff. Build engagement assets, plan and execute campaigns across digital, direct mail, and event channels, and track performance metrics like response rates, cost per sale, and ROAS to refine upstream decisions. Manage lead intake and qualification processes while coordinating product launches and rollouts with Compliance and Sales Operations. Maintain accurate campaign tracking in CRM systems and drive outcomes focused on the bottom line. This hands-on role supports MASA's expansion into multi-product offerings, giving you direct ownership of a product line serving over 2 million members across the US and Caribbean.
Required Qualifications
- Three to five years in marketing
- fluency in how a lead moves through a funnel to become revenue
- track record of using that visibility to improve results
- Comfort being hands-on and independent
- The ability to talk through a real initiative in detail
- A bachelor's degree in Marketing, Business, Analytics, or a related field
- intermediate Microsoft Office skills
Desired Qualifications
- A well-rounded marketing communications background
- Experience in insurance, financial services, or another regulated sales environment
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