Marketing Manager
On-siteSydney, New South Wales, Australia
Job Summary
Develop a complete annual marketing plan for the APAC region and execute multi-channel demand generation campaigns to nurture leads and drive revenue. Align marketing initiatives with sales strategies to optimize conversion rates and translate performance data into strategic insights for leadership. Manage event logistics for regional activations, including venue sourcing, supplier coordination, and stakeholder communication. Localize commercial collateral and amplify customer success stories across channels while maintaining messaging consistency with the international team. Report results to local and international leadership to shape future marketing decisions.
Required Qualifications
- Proven background in B2B marketing within SaaS, media, or data analytics
- Track record in driving initiatives through to successful execution, and reporting on results
- Proven experience managing priorities and working closely with internal stakeholders; experience in a global business
- Proven experience running demand generation programmes that deliver high quality leads
- Familiar with CRM and Marketing Automation tools such as Marketo and Salesforce
- Exceptional project management and organisation skills
- Strong attention to detail
- Superior written and verbal communication skills
- Accountable and takes ownership to get the job done
- A positive, can-do attitude
- A passion for understanding a brands' customer strategy and the opportunity that data collaboration enables for personalised customer experiences at scale across all touchpoints
- An excitement for results-driven approaches
- Aligned with the LiveRamp values
Desired Qualifications
- Experience in a global business a bonus
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