Marketing Manager, Life
On-siteFarmington, Utah, United States
Job Summary
Develop clear, actionable creative briefs outlining objectives, target audiences, messaging, deliverables, and KPIs for Integrity Life initiatives. Build comprehensive marketing plans including timelines, workstreams, and communication strategies while translating business needs into structured recommendations. Manage end-to-end project execution across creative, brand, product, and sales enablement teams, ensuring proactive milestone tracking and stakeholder alignment. Facilitate project intake, scope prioritization, and workflow coordination to maintain clear documentation and consistent brand messaging. Define success metrics, track performance against goals, and deliver post-launch recaps to inform future optimizations. Partner closely with cross-functional groups to bring strategic initiatives to life through polished presentations and content calendars.
Required Qualifications
- 5+ years of experience in marketing, product marketing, marketing program management, or a similar role
- Demonstrated ability to create strategic marketing documents (creative briefs, marketing plans, messaging frameworks, etc.)
- Strong project management skills with experience managing complex, multi‐stakeholder initiatives
- Ability to think strategically while also managing details with precision
- Experience working within enterprise or matrixed corporate environments
Desired Qualifications
- Experience in B2B or enterprise marketing environments, including life insurance, sales/technology or other related fields
- Familiarity with project management tools such as Asana, Monday.com, or equivalent
- Understanding of creative development processes and cross‐functional marketing workflows
- Background in product marketing, corporate marketing or advertising agency work
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