Marketing Manager – Las Vegas Resident Shows
On-siteLas Vegas, Nevada, United States
Job Summary
Define and implement annual marketing strategies for Cirque du Soleil Las Vegas resident shows in collaboration with senior leadership. Develop comprehensive marketing plans to reach visitor and local audiences across traditional, digital, and experiential channels while monitoring performance against KPIs to meet revenue and attendance goals. Serve as the in-market marketing lead, assessing visibility and competitive positioning to optimize media and advertising for maximum ROI. Manage agency relationships, oversee campaign execution including creative production and trafficking, and maintain brand integrity while innovating on-market creative approaches. Lead development of advertising materials, coordinate photo/video shoots, and foster partnerships with property and partner teams to align cross-promotions. Manage annual marketing and media budgets, forecast accruals, process invoices, and compile post-campaign recaps with actionable insights for leadership.
Required Qualifications
- Bachelor's Degree in Marketing, Communications, Business, or related field
- At least 3 years of marketing experience, preferably in entertainment, hospitality, or live events
- Proven track record managing integrated marketing campaigns from strategy to execution
- Strong analytical, project management, and presentation skills
- Excellent communication and relationship-building abilities across all organizational levels
- Experience managing external agencies and cross-functional teams
- Proficient in Microsoft Office and comfortable analyzing data to inform strategy
- Fluent in English, both written and spoken
- Verification of the right to work in the United States for Cirque du Soleil Entertainment Group, as demonstrated by completion of the Form I-9 upon hire and the submission of acceptable documentation (as noted on the Form I-9) verifying one's identity and work authorization
- Ability to work flexible hours and occasionally attend events or activations on evenings and weekends
Desired Qualifications
- Knowledge of Las Vegas market and visitor trends is highly preferred
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