Marketing Manager
$69,000–$137,000 year
On-sitePort Washington, New York, United States
Job Summary
Marketing Manager responsible for planning, developing, and executing integrated B2B and B2C marketing strategies for nail and beauty products to strengthen brand presence, drive customer engagement, and support sales performance. Manages multi-channel marketing operations across SNS, performance marketing, and trade-facing initiatives; identifies trends and translates them into measurable results. Key duties include SNS channel management (Instagram, YouTube, TikTok), content strategy and end-to-end production, online B2C campaigns, integrated nail product marketing for B2B and B2C segments, paid social performance optimization, data analysis and reporting (GA4 and platform insights), trend monitoring, influencer and agency collaboration, and cross-functional alignment with product, sales, and design teams.
Required Qualifications
- Bachelor of Arts (B.A): Business Administration/Management or Marketing
- 8 - 13 years of relevant experience in marketing or related field
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