Marketing Manager
HybridKingston upon Hull, England, United Kingdom
Job Summary
Execute integrated one-to-many marketing campaigns to generate qualified opportunities for the Commercial Team by planning activities across multiple channels and managing paid advertising, email marketing, and automation within HubSpot. Own the Keyzo website, ensuring content accuracy, SEO optimization, and conversion rate improvements while producing blogs, case studies, social media assets, and basic promotional videos. Organize exhibitions and networking events, managing logistics and supporting lead generation activities. Monitor campaign performance using Google Analytics and reporting tools to recommend improvements and maximize return on investment. Collaborate directly with the Chief Commercial Officer to balance proactive planning with reactive commercial priorities.
Required Qualifications
- Proven experience within a B2B SaaS, software or technology business
- Strong experience developing and delivering marketing campaigns that generate measurable commercial results
- Hands-on experience using HubSpot, including CRM, email marketing, workflows, landing pages and marketing automation
- Strong working knowledge of Google Analytics (GA4) and campaign reporting
- Strong understanding of SEO, GEO and website optimization
- Experience managing website content and continually improving website performance
- Experience creating engaging written content including blogs, case studies, newsletters and press releases
- Experience planning and managing social media content across multiple platforms
- Experience creating basic promotional videos and product demonstration content
- Experience organising exhibitions, networking events and product launches
- Excellent project management and organisational skills
- Excellent written and verbal communication skills
- Ability to manage multiple priorities whilst maintaining a high standard of work
- The legal Right to Work in the UK
Desired Qualifications
- Is commercially minded and understands that marketing exists to generate opportunities for the Commercial Team
- Takes ownership and accountability for their work
- Is highly organised without becoming process-bound
- Can confidently balance planned marketing activity with changing commercial priorities
- Is proactive, self-motivated and continually looks for ways to improve
- Is confident presenting ideas and making recommendations backed by data
- Welcomes constructive feedback and sees collaboration as an opportunity for continuous improvement
- Brings energy, enthusiasm and a genuine passion for marketing
- preferred candidate will reside within a commutable distance of our offices in order to attend for training and meetings
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