Marketing Manager, Interventional Cardiology
HybridLeiden, South Holland, The Netherlands
Job Summary
Define and execute the downstream commercial marketing strategy for Medis' interventional cardiology portfolio, translating product, business, and clinical strategies into clear positioning and successful launch execution. Develop differentiated value propositions and messaging based on market, customer, competitive, and clinical insights while leading new product commercialization, including launch planning, Sales enablement, and post-launch adoption support. Equip direct sales teams, distributors, and channel partners with effective training, tools, and customer-facing materials, and develop integrated marketing campaigns across digital channels, congresses, and partner initiatives to generate demand. Manage the marketing budget in line with interventional business objectives and measure commercial impact, contributing to market access and pricing discussions. Support commercial execution in priority growth markets through local market development and distributor enablement.
Required Qualifications
- Bachelor's or Master's degree in Business, Marketing, Life Sciences, Biomedical Engineering, Healthcare Management, or a related field
- Demonstrated experience in interventional cardiology or a closely related cardiovascular medical technology field, with a strong understanding of its commercial, clinical and market dynamics
- Proven experience developing and executing strategic and operational marketing plans, including product commercialization, market development, new product introductions, launches and product releases within medical devices, healthcare technology or the cardiovascular industry
- Experience enabling Sales teams, distributors and/or channel partners internationally and adapting global strategies to local commercial realities, including the USA
- Proven ability to translate marketing strategy into practical commercial tools, campaigns, training and market activation plans and clinically credible sales enablement materials
- Experience working cross-functionally with Product Management, Sales, Clinical Affairs and Product Development, with strong communication and stakeholder management skills
Desired Qualifications
- Experience in software, digital health, imaging or healthcare IT
- International commercial experience
- An established network within cardiovascular imaging or interventional cardiology
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