Marketing Manager
Hybrid · London, England, United Kingdom
Job Summary
Marketing Manager role leading end-to-end content marketing campaigns for a portfolio of events and digital media products. Responsible for campaign planning, ideation and execution of integrated marketing through digital advertising, paid media, email, social, and partnerships; development of marketing collateral and value proposition messaging; supporting lead generation and sales alignment; ensuring consistent branding across materials; collaboration with event operations and other content teams; data-driven optimization and ROI-focused reporting. Requires Bachelor’s degree in Marketing or related field, experience in B2B campaigns, proficiency with marketing automation (preferably Eloqua), CMS familiarity, digital advertising knowledge, budget management, and strong communication/presentation skills. Informa emphasizes in-person collaboration (three days a week or more) with flexible remote work options. Location: London, England, UK; hybrid remote arrangement.
Required Qualifications
- Bachelor’s degree in Marketing or related field or relevant experience
- Experience in progressively more complex B2B campaigns
- Thorough understanding of marketing function, planning, operations, and execution using marketing automation technology (preferably Eloqua)
- Experience with CMS platforms
- Thorough understanding of digital (PPC, SEO, online advertising) and content marketing
- Budget management experience
- Database development and growth including segmentation/personalization
- Ability to adapt to changing situations and manage multiple deadlines
- Strong presentation and relationship-building skills
- Willingness to work in-person at offices and remotely as needed
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