Marketing Manager II, Patient Services Marketing - Dermatology
$124,500–$236,500 year
HybridMettawa, Illinois, United States
Job Summary
Define and oversee execution of the omnichannel marketing strategy for Dermatology patient engagement across digital, email, direct mail, social, and mobile channels. Lead channel development and partner with agency partners to define CRM content strategy and implement plans within Salesforce Marketing Cloud. Write marketing briefs, evaluate campaign effectiveness with Analytics teams, and formulate optimization recommendations based on patient and HCP insights. Deliver marketing objectives to leadership and articulate strategies to cross-functional technology partners to inform platform enhancements and service innovations.
Required Qualifications
- Bachelor's degree
- Previous marketing experience
Desired Qualifications
- 5+ years of brand, omnichannel, and digital marketing experience, ideally in a similar pharma, patient service, or service-related industry
- Proficient understanding of brand positioning, omnichannel strategy, end-to-end campaign management, and finance management
- Strong background in customer, patient, or HCP service and retention strategies
- Proficient planning and organization skills, attention to detail, execution, agility, and follow-through
- Experience managing omnichannel campaigns on Salesforce Marketing Cloud, Adobe Experience Manager – or similar platforms
- Ability to manage and lead various external and internal partnerships, including agencies and production vendors
- Demonstrated experience collaborating with marketers and cross-functional teams
- Excellent communication (oral, written, and presentation) and interpersonal skills
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