Marketing Manager II - Oncology
$124,500–$236,500 year
HybridMettawa, Illinois, United States
Job Summary
Lead development and execution of the VENCLEXTA AML Non-Personal Promotion, media, and peer-to-peer strategy aligned with brand objectives. Manage media planning, optimization, and performance measurement across digital and traditional channels while translating brand strategy into customer-centric omnichannel campaigns. Partner with Sales, Medical Affairs, and commercial teams to deliver integrated campaigns, oversee agency partners, and evaluate campaign performance to optimize investments. Monitor competitive activity and industry trends to recommend strategic improvements and communicate business recommendations to leadership.
Required Qualifications
- Oncology and/or hematology marketing experience
- Experience leading digital marketing, omnichannel engagement, media strategy, and NPP initiatives
- Bachelor's Degree Required
- Experience with peer-to-peer strategy and execution
- Demonstrated success managing agency partners and complex cross-functional projects
- Strong analytical capabilities and experience leveraging performance data
- Launch experience and/or experience supporting major data milestones
- Understanding of customer engagement strategy, audience segmentation, media optimization, and omnichannel orchestration
- Ability to operate effectively in a fast-paced, matrixed commercial environment
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