Marketing Manager
On-siteWinter Garden, Florida, United States
Job Summary
Develop brand awareness and revenue-generating campaigns for Yedla managed hotels by managing social media content across Instagram, Facebook, LinkedIn, and Twitter. Create and maintain social media policies, design corporate and property collateral, and coordinate digital campaigns with sales teams. Analyze marketplace data to identify feeder markets, network with PR and tourism organizations, and pitch stories to local media. Manage influencer requests, assist with hotel opening PR activities, and provide monthly analytics on marketing results. Travel regularly throughout North Alabama for events and promotions. Work a consistent 40+ hour week with occasional evening or weekend flexibility, reporting to the Vice President of Sales & Marketing from the Huntsville Corporate office.
Required Qualifications
- Ability to have vision to evolve this position into a marketing department over the next few years
- Must be able to work in a fast paced environment
- Manage multiple projects simultaneously
- Maintain flexibility for changes
- Work week consistently 40 + hours per week
- Flexibility for some evening or weekends
- Ability to travel throughout North Alabama on regular basis
- Overnight travel less than 20%
- Position will office out of the Huntsville Corporate office
- Current awareness of all social media platforms
- Ability to make recommendations for future platforms
- Ability to create & maintain social media policies and guidelines for hotels
- Responsible for graphic design for corporate and for property level collateral
- Ability to coordinate with Corporate Sales and Property sales to create and execute digital campaigns
- Ability to analyze market place data to identify feeder markets
- Ability to network with PR organizations / tourism organizations
- Ability to assist with marketing and public relations activities affiliated with opening process for hotels
- Ability to manage influencer requests for hotel stays
- Ability to provide monthly analytics on social media, marketing, and advertising results
- Ability to assist corporate departments with creation of new forms, documents, and handbooks
- Ability to create / update Media Relations best practices for hotels
- Ability to manage media communications for corporate office as well as media policies for hotels
- Ability to increase YMC profile by pitching stories ideas to local media as well as hotel related media
- Ability to coordinate any brand / external PR marketing initiatives
- Ability to provide innovative ideas for video / collateral support for HR department for recruiting as well as marketing/promotions
- Ability to assist corporate sales with Community Events and Yedla Cares volunteer programs or initiatives
- Maintain and promote a teamwork environment
- Effective and clear communication throughout the hotel
- Professional, friendly attitude towards clients and co-workers
- Timely response to clients and co-workers needs
- Observance of all Yedla sales office standards
- Support the annual sales plan for the hotels by assisting hotel team to execute social media/ digital marketing initiatives
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