Marketing Manager,Hong Kong
On-siteCheung Sha Wan, Sham Shui Po, Hong Kong
Job Summary
Manage the full beverage brand portfolio for PepsiCo Hong Kong, including Pepsi, 7UP, and Gatorade, driving business growth and achieving volume and profitability targets. Develop and lead integrated marketing campaigns across ATL, BTL, trade activation, and social media platforms to strengthen brand presence. Lead New Product Development projects from concept to market launch, coordinating with R&D, legal, and design teams for packaging and go-to-market execution. Collaborate closely with the bottler on daily operations, POSM approvals, and customer requests while managing programs with key strategic customers like KFC and Pizza Hut. Monitor campaign performance, conduct post-campaign evaluations, and prepare business presentations and management updates. Support the Head of Franchise in monthly operation reviews and supply chain meetings to ensure operational excellence.
Required Qualifications
- College diploma or bachelor's degree or above
- At least 3 years of work experience
- FMCG industry experience
- Proficiency in both English, Cantonese and Mandarin, including speaking, listening, reading and writing
- Personal attributes, professional, responsible and challenge-oriented, and capable of working independently
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