Marketing Manager
$85,000–$95,000 year
HybridNew York City, New York, United States or New York, United States
Job Summary
Execute daily marketing initiatives across 30 healthcare brands, translating strategic plans into actionable project plans and overseeing team implementation. Manage production workflows for emails, ads, and social content while optimizing campaigns in email, social, paid media, and onsite promotion. Serve as a point of contact for cross-functional partners to track progress and resolve routine issues, utilizing performance data from Eloqua, Looker, and Google Analytics to guide optimization. Collaborate with the PPC team and other managers to share best practices and support coordinated project delivery. Occasionally provide remote weekend support to assist in the rollout of new strategic initiatives.
Required Qualifications
- Minimum of 5-7 years of marketing experience
- Bachelor's degree in related field
- Strong email marketing expertise (planning, QA, deployment, performance review)
- Excellent communication and cross-team collaboration skills
- Highly organized, with the ability to manage multiple projects and deadlines
- Proactive, flexible, and solutions-oriented with a strong work ethic
- Comfortable interpreting performance metrics and turning insights into action
- Ability to analyze and interpret data within analytics platforms, such as Google Analytics, Looker, and ESPs
- Three (3) days in office depending on business needs
- occasional remote weekend support
Desired Qualifications
- ideally in digital or campaign-focused roles
- Familiarity with any ESP, virtual event platform, or design software
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