Marketing Manager
On-siteAnaheim, California, United States
Job Summary
Develop and maintain a consistent brand voice and visual identity across digital, social, and in-store channels. Manage social media growth, oversee website updates and SEO, and execute paid advertising, email, and SMS campaigns. Create marketing materials, coordinate with suppliers for cobranded efforts, and design multi-channel campaigns with a focus on ROI. Analyze market trends and campaign performance using Google Analytics to optimize strategies. Plan and manage the marketing budget while collaborating with sales and operations teams to align efforts with business objectives. Respond to customer reviews and manage events such as golf tournaments and in-store promotions. This hands-on role supports revenue growth for Ganahl Lumber, a family-owned building supply business serving contractors and DIY enthusiasts since 1884.
Required Qualifications
- 5+ years of progressive experience in marketing
- preferably in retail, building materials, or a related industry
- Proficiency in social media platforms
- SEO
- Google Analytics
- email/SMS marketing tools
- CRM systems
- Strong understanding of digital advertising
- Google Ads
- Meta Ads
- Demonstrated ability to lead projects
- manage budgets
- communicate effectively both verbally and in writing
- Creative
- strategic
- analytical
- hands-on with strong attention to detail
- results-driven mindset
Desired Qualifications
- Experience with content creation
- basic design tools
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