Marketing Manager
$60,000–$80,000 year
On-site · Mabank, Texas, United States
Job Summary
Lead development of marketing plans encompassing brand positioning, performance marketing, and customer experience. Oversee and execute performance marketing activities across all digital channels, in collaboration with marketing providers (internal and external), to generate qualified lead opportunities. Manage website development and creation of new digital content, including social media, email campaigns and video, to increase awareness and engagement. Assist in development of customer and marketing analytics to drive decision-making on strategy and marketing spend. Support our sales team and partners with data and marketing materials. Align marketing initiatives with overall business strategy and objectives. Perform campaign specific product, industry photo and video capturing as well as editing as needed. Implementation and support of company branding efforts.
Required Qualifications
- Minimum of 5 years of experience in progressive marketing roles
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