Marketing Manager
$80,000–$90,000 year
On-siteNew York City, New York, United States or New York, United States
Job Summary
Execute launch plans for new shows and seasons, including negotiating cross-promo trades, pitching guesting opportunities, and managing promotion on owned media. Oversee social content strategy by scheduling posts, creating video assets, writing captions and email campaigns, and managing independent contractors. Serve as steward of the marketing technology stack, ensuring operational consistency and accurate information across all communication platforms. Monitor sentiment across social and podcast channels, produce performance highlights, and maintain analytics infrastructure. Coordinate social interaction during live editorial events.
Required Qualifications
- Bachelor's Degree
- Four to six years of professional experience in marketing, digital media, and/or social media
- Demonstrable experience managing social media, email, SEO, and/or display advertising campaigns
- Strong writing skills
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate them—particularly through video
- Ability to manage multiple projects while maintaining quality of output
- Understanding the need to delegate tasks while maintaining oversight and responsibility for outcomes
- Timely and clear communication with internal and external partners
Desired Qualifications
- Sense of urgency and timeliness to ensure Futuro brand initiatives and Latino USA are part of social conversations
- Ability to work in a team environment that promotes collaboration and effective communication across all departments
- Kindness and a can-do attitude
- Ability to anticipate potential issues and solve problems as they arise
- A desire to work and succeed in an environment that fosters employee growth and belonging
- A desire to champion cutting-edge reporting and storytelling that spotlights underrepresented communities
- Passion for discovering innovative ways to connect with audiences
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