Marketing Manager (Food and Beverage)
On-siteQuezon City, Metro Manila, Philippines
Job Summary
Develop and execute marketing strategies aligned with business goals, driving brand awareness and sales growth across F&B products. Plan product launches, promotions, and seasonal campaigns while managing brand identity across digital, print, and in-store channels. Oversee social media, content, email, and paid advertising efforts, and conduct market research to analyze consumer behavior and competitor activity. Collaborate with sales, operations, and product teams to manage budgets, track ROI, and ensure regulatory compliance. Coordinate with agencies, designers, and influencers to monitor performance metrics and prepare reports for management.
Required Qualifications
- Bachelor's Degree (or equivalent) in Marketing, Business Administration, Communications, Media, or any related field
- 5-8+ years professional experience in food and beverage marketing
- Well-versed in all aspects of traditional and digital marketing tactics in the food and beverage industry
- Excellent interpersonal and written communication skills
- Strong project management skills
- Ability to multi-task and translate creative ideas into action with a clear ROI
- Exceptional written and oral communication skills
- Ability to write a marketing plan that communicates high-level strategy and actionable tactics
- Team player
- Ability to work in a (very) fast-paced environment
- Ability to multi-task and prioritize
- Ability to collaborate closely with multiple business units
- Customer relationship management
- Promotional strategy and execution
- Budgeting and ROI analysis
- Data-driven decision-making
- Vendor and partner collaboration
- Creativity and innovation
Desired Qualifications
- Experience in all aspects of event planning, from concept development to execution, including logistics, budgeting, and vendor management
- Ability to market events and attract attendees through various channels
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