Marketing Manager (FMCG/Personal Care)
On-sitePetaling Jaya, Selangor, Malaysia
Job Summary
Develop and execute comprehensive brand and category strategies aligned with market trends and consumer insights to drive long-term growth and deliver revenue, profitability, and market share targets. Manage annual business planning, monitor brand P&L performance, and optimize commercial outcomes through data-driven analysis of retail audit data, consumer behavior, and media metrics. Plan and execute integrated marketing campaigns across ATL, BTL, digital, PR, and eCommerce channels while collaborating with creative agencies and cross-functional teams to strengthen omni-channel execution. Lead new product launches, coordinate supply chain and finance partners, and translate market intelligence into actionable strategies for senior leadership. Requires a Bachelor's degree and minimum 7 years of FMCG brand management experience.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related discipline
- Minimum 7 years of brand management experience within the FMCG industry
- Proven experience managing integrated marketing campaigns, product launches, and brand growth initiatives
- Strong understanding of brand management, consumer marketing, and category development
- Digitally savvy with hands-on experience in digital marketing strategies, eCommerce platforms, and agency management
- Strong analytical capabilities with experience interpreting retail audit data, consumer panels, brand tracking, and media performance metrics
- Excellent communication, presentation, and stakeholder management skills
- Strong commercial acumen with understanding of brand P&L management and profitability drivers
- Ability to work effectively across cross-functional and regional stakeholder groups
Desired Qualifications
- Creative
- strategic
- highly results-oriented
- Self-motivated with the ability to work independently in a fast-paced environment
- Strong learning agility with a proactive and solutions-driven mindset
- Balances creativity and brand passion with data-driven and objective decision-making
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