Marketing Manager- Festivals
$71,000–$90,177 year
On-siteLos Angeles, California, United States
Job Summary
Develop and execute marketing and promotional plans for festivals by collaborating with festival directors, talent buyers, and the marketing director. Generate and adhere to marketing budgets, book advertising, and prepare settlements for each show. Oversee social media accounts, develop ad copy, and implement schedules targeting specific demographics. Supervise publicity efforts, coordinate artist availability, and pitch promotions to media outlets while negotiating rates. Monitor show performance to adjust strategies and brainstorm new concepts to increase ticket sales. Maintain graphic assets and keep up with current trends to support event marketing.
Required Qualifications
- BA/BS Degree (4 years) in Marketing/ Business Communications, PR Preferred
- 4-6 years Of related work experience
- 4-6 years Experience with media buying
- Strong communication and organizational skills
- Knowledge of social media and online marketing initiatives and strategies
- Must be internet savvy
- Proficient in Photoshop and MS Office
- Creative, detail-oriented person who can juggle multiple tasks
- Knowledge of Music industry preferred
- Passion for music preferred
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