Marketing Manager
On-siteSaint Pete Beach, Florida, United States
Job Summary
Manage brand agencies for collateral design, organize special events to generate press, and research co-marketing partners to create unique lifestyle programming. Monitor PR agencies daily to ensure strategies and roadmaps are executed, while overseeing hotel photo shoots and managing photo libraries. Coordinate with revenue and sales directors to integrate branding efforts into e-marketing, paid online advertising, and social media campaigns. Develop promotions, manage online reputation, and create monthly reports to track campaign success. Assist in budget development and present branded documents in appropriate formats.
Required Qualifications
- At least 1 to 3 years' experience in Marketing and Communications (hospitality industry experience essential)
- Demonstrated ability to develop and implement successful marketing strategies for individual hotels, including ROI / KPI metrics
- Strong presentation and communications skills
- Demonstrated ability to develop and maintain relationships with external and internal contacts (i.e. General Manager, Director of Sales and Director of Revenue Leaders, Regional Team, Media Representatives, Public Relations firms)
- Strong Creative Mind
- Ability to organize exclusive events
- Knowledge of social media marketing and content creation in programs such as Shortstack, Offerpop, Hootsuite, Wordpress, etc.
- Ability to deliver strong print and collateral marketing materials
- Ability to work proficiently quickly in a high-pressure & fast paced environment
- Exceptional with details and follow up
- Maintain a warm and friendly demeanor at all times
- Must be able to effectively communicate both verbally and written, with all level of employees and guests in an attentive, friendly, courteous and service oriented manner
- Must be able to multitask and prioritize departmental functions to meet deadlines
- Maintain regular attendance in compliance with Highgate Hotel Standards, as required by scheduling, which will vary according to the needs of the hotel
- Maintain high standards of personal appearance and grooming
- Comply with Highgate Hotel Standards and regulations to encourage safe and efficient hotel operations
- Must be effective in handling problems, including anticipating, preventing, identifying and solving problems as necessary
- Must be able to understand and evaluate complex information, data, etc. from various sources to meet appropriate objectives
- Must be able to maintain confidentiality of information
Desired Qualifications
- Proficiency with programs such as, Photoshop, Adobe Illustrator, Premiere, After Affects, etc.
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