Marketing Manager
HybridRydalmere, New South Wales, Australia
Job Summary
Define and strengthen Expo Centric's point of view across exhibition ROI, design effectiveness, and scalable programs. Lead creation of high-impact content assets including guides, frameworks, long-form pieces, and executive-led narratives. Build a repeatable content system that moves from flagship ideas to distribution while preserving quality and editorial discipline. Partner with the CEO to extract insights and translate them into credible content across LinkedIn, email, web, and sales channels. Work with Sales to turn real objections and buyer questions into useful enablement tools that support proposals and late-stage decisions. Use HubSpot to track meaningful performance indicators including engagement quality, deal influence, and revenue contribution.
Required Qualifications
- 5+ years' experience in B2B marketing, content strategy, brand leadership, or a related commercial environment
- A proven ability to build authority-led content that shapes buyer thinking and supports commercial outcomes
- Exceptional writing and editing skills, with the ability to turn complex ideas into clear, persuasive narratives
- Experience partnering with Sales in long-cycle, high-consideration buying environments
- Strong strategic judgement, with the confidence to form, defend, and refine a clear point of view
Desired Qualifications
- Hands-on experience with HubSpot or an equivalent CRM/marketing automation platform
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