Marketing Manager
On-siteHouston, Texas, United States
Job Summary
Develop and execute marketing strategies for the Artificial Lift portfolio, translating technical capabilities into customer-focused messaging. Plan and execute go-to-market programs, product launches, and sales enablement while managing budgets, agencies, and vendors. Create integrated campaigns across digital, events, and sales channels, conducting market research to identify positioning gaps. Partner cross-functionally with product, engineering, and regional teams to drive pipeline growth and maintain brand consistency. Manage digital marketing, CRM integration, and performance reporting to track ROI and conversion metrics. Travel up to 25% for customer meetings, trade shows, and field visits. Bachelor's degree in marketing or related field with 5+ years of experience in oilfield services or B2B technical products required.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, Engineering, or related field
- Minimum 5 years of marketing experience
- Ability to translate technical details into compelling customer-facing messaging
- Knowledge of digital marketing, SEO/SEM, social media, email marketing, CRM, automation, analytics, and reporting
- Strong communication, presentation, analytical, project management, collaboration, and problem-solving skills
- Must be able to sit, stand, and work at a computer for extended periods of time
- Must be able to maneuver to all areas of an office, shop, warehouse, or customer location
- Must be able to occasionally lift and/or move up to 25 pounds
- Must be able to safely bend, reach, kneel, twist, and carry marketing materials or equipment as needed
- Must be able to work in a fast-paced environment with changing priorities
- Must be able to tolerate changing priorities and complete assignments despite frequent interruptions
- Must be able to respond to visual and aural cues
- Must be able to read, write, speak, and understand English
- Must possess strong analytical, organizational, problem-solving, and decision-making skills
- Travel up to 25% for customer meetings, field visits, trade shows, conferences, and business reviews
Desired Qualifications
- Advanced degree or relevant certifications
- Artificial Lift, production optimization, automation, or upstream oil and gas experience
- Experience developing marketing strategies, go-to-market plans, product launches, campaigns, and sales enablement materials
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