Marketing Manager Emerging Markets,Asia
HybridSingapore, Singapore
Job Summary
Plan and execute integrated marketing campaigns across China and Japan, spanning paid, organic, lifecycle, field, ABM, and partner channels. Build and adapt campaign strategy for local relevance, adjusting platform choices, buyer behavior, and content format to reflect distinct market dynamics rather than generalizing from broader APAC. Partner with Demand Generation, Sales, and Field teams to align messaging with pipeline goals, while developing co-marketing programs with local partners to drive demand. Manage campaign calendars, budgets, and vendor relationships, including local media and platform partners. Track performance by market and channel, translating data into actionable recommendations for investment shifts and resource planning. Represent market needs in global strategy and stay informed on local trends and competitive dynamics.
Required Qualifications
- 5+ years in partner marketing, demand generation, or regional marketing
- direct experience in China and/or Japan
- Comfortable owning campaigns end-to-end, from planning through execution to reporting
- Comfortable self-serving in a lean-resource environment - from copywriting, basic design, case study interviews, to event execution
- Experience managing media budgets across multiple markets
- Working knowledge of the platforms and channels specific to China and Japan (e.g. WeChat, Rednote, LINE, X, local social and search ecosystems)
- Able to read data and turn it into a recommendation, not just a report
- Familiarity with Tableau and Salesforce (or equivalent)
- Ability to report performance against OKRs/KPIs to executive leadership
- Strong collaborator who can align global and local priorities without treating either as the default answer
- Organised enough to manage multiple stakeholders and timelines across two distinct markets
- Mandarin and/or Japanese language business proficiency
Desired Qualifications
- ideally with direct experience in China and/or Japan
- Familiarity with the partner ecosystem in China and/or Japan - agencies, technology, and channel partners
- Knowledge of local publisher media landscapes in China and/or Japan
- Genuinely curious about what makes buyers different in China and Japan, and willing to say so when a global or regional template doesn't fit
- Comfortable working async across timezones with a globally distributed marketing team
- Familiarity with the partner ecosystem in China and/or Japan
- Knowledge of local publisher media landscapes in China and/or Japan
- Genuinely curious about what makes buyers different in China and Japan
- willing to say so when a global or regional template doesn't fit
- Comfortable working async across timezones with a globally distributed marketing team
- Mandarin and/or Japanese language business proficiency ideal
- given the depth of market and cultural nuance this role requires
- Familiarity with the partner ecosystem in China and/or Japan
- Knowledge of local publisher media landscapes in China and/or Japan
- Genuinely curious about what makes buyers different in China and Japan
- willing to say so when a global or regional template doesn't fit
- Comfortable working async across timezones with a globally distributed marketing team
- Mandarin and/or Japanese language business proficiency ideal
- given the depth of market and cultural nuance this role requires
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.