Marketing Manager - EdTech (French fluent 🇫🇷)
RemoteDubai, Dubai, United Arab Emirates or Spain
Job Summary
Own channel strategy and execute core paid, organic, and lifecycle campaigns hands-on, leveraging Claude Code to build assets, automate reporting, and generate creative variations. Brief, launch, and analyze full loops from targeting to GA4 and Looker Studio, reallocating budget daily based on performance data. Coordinate the extended Growth, Social, and Content Factory teams to ensure channels reinforce one another, delivering data-backed recommendations on CAC, LTV, and pipeline revenue rather than status updates. Run scrappy, high-velocity campaigns using AI to operate at the scale of a full team, aiming to build a lean marketing engine that compounds without headcount growth.
Required Qualifications
- 3–5 years in marketing
- French fluency
- English fluency
- Hands-on execution experience
- Daily use of AI to create leverage and solve complex issues
- Ability to read performance across channels
- Ability to kill what doesn't work fast
- Ability to double down on what does
- Ability to set strategy
- Ability to execute strategy
- Ability to use AI to build campaign assets
- Ability to automate reporting
- Ability to generate creative variations
- Ability to run processes that would otherwise require a full team
- Ability to live in GA4
- Ability to live in ad platforms
- Ability to live in Looker Studio
- Ability to reallocate budget/effort toward what compounds within days
- Ability to brief and align Growth, Social, and Content Factory efforts
- Ability to bring data-backed recommendations to leadership
- Ability to own KPIs: CAC/LTV by channel
- Ability to track pipeline/revenue attributable to marketing
- Ability to track campaign velocity (launches per month)
- Ability to build, not just brief
- Curiosity about why users behave the way they do
- Precision in hypotheses, clean data, and unambiguous results
- Agility to move fast and adapt instantly to new findings
- Ability to turn insights into tests within hours
- Ability to work without a strict separation between work and life
- Ability to act without needing everything defined before moving
- Ability to bring solutions rather than waiting for instructions
- Ability to work on Mac
Desired Qualifications
- Experience with both strategic and hands-on execution
- Portfolio of tests, landing pages, automations, and audiences
- A scrappy before/after
- Being surrounded by A-players who strive to perform
- Playing a crucial role in the development of a company whose content and products will be used by millions of people
- Contributing to the Paradox Foundation
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.