Marketing Manager
On-siteSingapore, Singapore
Singapore, SingaporeOn-siteFull TimeLarge
Full TimeLarge
Job Summary
Develop demand and lead generation strategies for a specific Dow Jones Energy market segment using inbound and outbound channels. Lead, execute, and measure multiple campaigns tied to revenue while defining buyer personas, journeys, and product positioning. Oversee creative messaging, list targeting, and conversion optimization for landing pages and order forms. Manage event promotion for OPIS conferences and trade shows, driving metrics for sales leads, revenue, and registrations. Collaborate with sales, customer service, and editorial to maintain marketing relationships and interpret performance data to recommend improvements.
Required Qualifications
- 7+ years of proven marketing experience
- Proven verbal and written communication skills
- Teamwork and organizational skills
- Presentation and facilitation skills
- Good project management skills
- Ability to learn new systems quickly
- Ability to work across a broad range of products and marketers globally
- Solid communication and interpersonal skills
- High level of accuracy and attention to detail
- Ability to be flexible and work quickly in a business that runs on real-time data and news
Desired Qualifications
- Experience within energy market segments (oil and gas, renewable fuels, solar, chemicals, etc.)
- Experience with HubSpot, Eloqua, or similar Enterprise Marketing Automation Platforms
- Experience with NetSuite or Salesforce CRM Systems
- Experience with Adobe Creative Cloud (Photoshop, Illustrator, InDesign) or Canva
- Experience with Paid Digital Marketing Platforms
- Experience with Google Workplace Apps (Gmail, Docs, Slides, Sheets, etc.)
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