Marketing Manager, Demand Generation
$99,600–$146,000 year
Remote · New York City, New York, United States or United States
New York City, New York, United States or United StatesRemoteFull Time$99,600–$146,000 yearMid LevelBachelors DegreeEnterprise
Type
Full Time
Level
Mid Level
Education
Bachelors Degree
Company size
Enterprise
Job Summary
Avery Dennison is seeking a Marketing Manager for Demand Generation to lead global campaigns driving awareness and high-quality leads. Requires a Bachelor's Degree and 3 years of B2B marketing experience.
Required Qualifications
- Bachelor’s Degree (or equivalent) in Marketing, Advertising, Business, or a related field.
- A minimum of 3 years of B2B marketing experience, with a proven track record in developing and executing successful demand generation campaigns.
- Deep expertise with marketing automation platforms is required.
- Demonstrated ability to set up and utilize data analysis tools; fluency in Google Analytics and LinkedIn Advertising platform.
- Exceptional written and verbal communication skills, comfortable with ad and short-form copywriting.
- Proven experience working closely with a sales organization to align on lead management processes.
Desired Qualifications
- Hands-on experience with Oracle Eloqua is highly preferred.
- Experience with Account-Based Marketing (ABM) strategies and tactics.
- Experience in a technology, SaaS, or solutions-based company.
- Knowledge of the retail industry, specifically within grocery, drug & dollar channels, consumer packaged goods (CPG), or retail media is a significant plus.
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