Marketing Manager – Customer Growth & Retention (12-months FTC)
HybridOsterley, England, United Kingdom
Job Summary
Plan and deliver customer marketing activity across the Hospitality (Indies) base to drive retention, value growth, and engagement using simple, relevant communications. Identify and execute upsell opportunities across the Business TV portfolio, promoting connectivity and value-added services to increase customer lifetime value. Drive cross-sell performance of key products such as Broadband and Mobile to maximise multi-product adoption. Own and optimise always-on and triggered customer journeys across Email, SMS, Direct Mail, Customer Care, Social, and Paid Media channels. Partner with Brand, Insights, Pricing, Data, and Marketing Operations teams to align strategy, creative, and analytics with business objectives. Lead quarterly planning, trading reviews, and performance analysis using customer insight and forecasting to identify opportunities and mitigate risks. This role sits within the Commercial & Marketing team at Sky Business, focusing on microbusinesses and single-site owners in hospitality, retail, and service sectors. The position requires a 12-month fixed term with 3 days in-office at Osterley HQ.
Required Qualifications
- Demonstrable success managing end-to-end commercial marketing activity, from opportunity identification, segmentation and business case development through to campaign execution, optimisation, performance evaluation and measurable commercial outcomes
- Strong analytical and commercial capability, with experience using customer, campaign and commercial data, propensity modelling and customer value management techniques to identify opportunities, assess market potential and make data-informed decisions
- Experience creating, interpreting and optimising performance dashboards and KPI reporting, translating complex data, customer insights and campaign performance into clear, actionable recommendations for stakeholders and senior leadership
- Excellent stakeholder management, communication and influencing skills, with the ability to collaborate across multiple teams, work effectively in fast-paced environments and confidently present recommendations to senior leaders
- Strong understanding of B2B customer segmentation, CRM, customer journey and lifecycle marketing
- Experience using marketing automation, customer data and campaign management platforms across channels including Email, SMS, Direct Mail and Paid Media
- Experience supporting hospitality, micro-business or SME customer segments is advantageous
- 3 days in the office per week
- Appropriate right to work in the UK
- Complete a criminal record check
Desired Qualifications
- Experience supporting hospitality, micro-business or SME customer segments
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