Marketing Manager
$31,200–$31,200 year
On-siteFort Worth, Texas, United States
Job Summary
Manage outside vendors, track performance, and hold partners accountable to deliverables, deadlines, and results. Own weekly and monthly marketing scorecards, analyzing data to identify underperforming channels and recommend reallocation of marketing spend. Build systems for attorney referral pipelines and support the Founder's personal brand through content, speaking opportunities, and social media management. Leverage AI for content creation, competitor analysis, reporting, and workflow optimization. Translate strategic direction into consistent execution while demonstrating impact through signed cases and cost per acquisition.
Required Qualifications
- 5–10+ years of marketing experience
- meaningful experience managing outside vendors or agencies and holding partners accountable for performance
- Strong analytical skills with the ability to work confidently in CRM or lead-tracking platforms
- Ability to quickly master the firm's Lead Docket CRM
- Proven ability to coordinate multiple marketing partners, evaluate their performance, and ensure deadlines, deliverables, and results are consistently met
- Organized, direct, and low-ego, with the ability to take strategic direction from leadership and independently own execution, follow-through, and results
- Comfortable working closely with the Founder, Office Manager, intake team, and external marketing partners
Desired Qualifications
- Prior Lead Docket experience
- Legal or personal injury marketing experience
- Demonstrated experience actively using AI in day-to-day marketing work
- ability to provide concrete examples of how you have used it to improve content, analysis, reporting, or workflows
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