Marketing Manager
$70,000–$100,000 year
On-siteChicago, Illinois, United States or Detroit, Michigan, United States
Job Summary
Develop and execute integrated marketing campaigns driving awareness, engagement, and revenue across events, awards, subscriptions, memberships, products, and strategic partnerships. Translate business objectives into audience-focused strategies supporting revenue growth and brand goals. Serve as brand steward ensuring consistency across messaging, creative, and customer experiences. Partner with Sales, Editorial, Events, Creative, and shared services teams to develop campaigns reaching target audiences. Develop campaign strategies, messaging frameworks, and creative briefs defining goals, audiences, and success metrics. Oversee execution across email, web, social, digital advertising, print, and other channels. Manage integrated marketing plans, calendars, and project timelines ensuring cross-functional alignment. Analyze campaign performance and customer insights to optimize strategies and improve outcomes. Identify opportunities to enhance processes through automation, AI-assisted tools, and emerging technologies. Stay current on industry trends and best practices to elevate team performance.
Required Qualifications
- Bachelor's degree in marketing, communications, business or a related field
- 4+ years of experience developing and executing integrated marketing campaigns, preferably in B2B marketing
- Experience supporting audience growth, events, awards, subscriptions, partnerships or other revenue-generating marketing initiatives
- Strong understanding of integrated marketing strategy across digital, email, social media, web, print and experiential channels
- Experience using marketing technology, CRM, marketing automation and analytics platforms to execute, measure and optimize campaigns
- Strong analytical skills with the ability to interpret campaign performance data and translate insights into actionable recommendations
- Excellent written and verbal communication skills, including experience developing marketing copy, campaign messaging and creative briefs
- Proven project management skills with the ability to manage multiple complex projects simultaneously while meeting deadlines
- Ability to build strong relationships and influence cross-functional stakeholders in a collaborative, matrixed organization
- Experience managing external vendors, agencies and marketing technology platforms
- Self-motivated, highly organized and results-oriented, with a continuous improvement mindset
- Experience in B2B media, publishing, professional services or events marketing
- Experience working with marketing automation, CRM and customer data platforms
- Familiarity with marketing analytics and reporting tools
- Experience leading integrated campaigns that support both audience development and revenue goals
- Experience leveraging AI-assisted marketing tools to improve campaign development, content creation or workflow efficiency
- Must be able to come into the office most days with occasional flexibility to work remotely if tasks can be performed elsewhere and if the manager approves
- Must be able to work on-site 3 days per week
- Must be able to travel to cover news stories/events, meetings with clients, and to geographically separated offices
- Must be able to experience non-standard working hours and be on-call when needed
- Must be able to perform work Monday through Friday, although early-morning, evening or weekend shifts may be required
- Must be able to remain at a desk/computer workstation for prolonged periods
- Must have close visual acuity to perform an activity, such as preparing and analyzing reports and information, transcribing, viewing a computer terminal, or extensive reading
- Must be able to exert up to 25lbs of force occasionally and/or up to 10lbs of force frequently
- Must be able to climb, push, stand, hear, walk, reach, grasp, kneel, stoop, and perform repetitive motion
- Must be able to exert up to 50lbs of force to move and/or carry equipment, supplies, files, or other materials as the role requires
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