Marketing Manager

Develop and execute comprehensive marketing strategies that drive brand awareness and directly support organizational business objectives. Lead the marketing department with accountability for team performance, strategic direction, and resource optimization. Conduct rigorous market analysis, including demand assessment and competitive intelligence, to inform strategic decision-making. Establish and manage marketing budgets with full accountability for expenditures, ROI analysis, and profit-loss projections. Collaborate with the sales department to develop evidence-based pricing strategies that maximize profitability and market share. Direct the development and execution of integrated advertising campaigns and promotional initiatives. Establish and maintain brand positioning across all marketing channels. Oversee social media and content marketing strategy to ensure consistent brand messaging. Identify and qualify potential customer segments to support lead generation. Coordinate all marketing projects from conception through completion and manage the planning of company conferences and trade shows. Requires a Bachelor's degree in Marketing, fluent English, and at least seven years of experience in Sales or Marketing.