Marketing Manager – Content & Digital
HybridVandalia, Ohio, United States
Job Summary
Lead development and execution of content and digital marketing strategies across websites, SEO, organic and paid media, social media, video, campaign assets, and analytics; own content development and digital channels while aligning with assigned line of business and museum-focused audience insights; collaborate with Line of Business leaders, Sales, and external partners to translate business priorities and project stories into high-impact, SEO-informed content; develop annual and quarterly marketing plans with measurable objectives; drive digital marketing leadership across channels, including website management, SEO, paid media, and analytics; plan and produce photo/video content, coordinate production from concept to delivery, and utilize Adobe Creative Cloud, Canva, and related tools; measure performance with KPIs for reach, engagement, lead generation, conversion, and retention; work in a hybrid office environment with onsite presence and up to 10-20% travel; strongly emphasize writing, editing, storytelling, content planning, and collaboration with stakeholders.
Required Qualifications
- Bachelor's degree in Marketing, Business, Communications, Journalism, or a related field required; MBA or advanced training preferred
- Five or more years of related content marketing, digital marketing, or integrated marketing experience preferred; candidates with a strong portfolio and directly relevant experience may also be considered
- Proven ability to develop and execute content and digital marketing plans across multiple channels
- Strong writing, editing, storytelling, content planning, and message-development skills
- Experience with website management, SEO, organic social, paid search, paid social, campaign execution, and analytics reporting
- Experience with marketing automation, CRM tools, digital platforms, reporting dashboards, and project management processes
- Photography, videography, and video editing experience strongly preferred, including comfort with Adobe Creative Cloud/Adobe Premiere Pro, Canva, or comparable tools
- Ability to learn a new audience or industry quickly and translate that learning into relevant marketing strategy and content
- Museum, cultural institution, visitor experience, exhibit, experiential design, architecture/design, nonprofit, education, or project-based B2B marketing experience preferred
- Strong organizational skills with the ability to manage multiple priorities, deadlines, stakeholders, and deliverables
- Self-starter with strong follow-through and the ability to operate with limited day-to-day supervision
- Anticipatory, intuitive, and proactive; able to think ahead, identify needs, and recommend next steps
- Collaborative and open to feedback, with the ability to balance strong ideas with input from stakeholders
- Comfortable working in a creative, fast-moving, project-based environment
- Strong interpersonal presence and interest in building team connection in a hybrid office environment
- Curious, resourceful, and willing to seek training, tools, or knowledge needed to solve problems independently
- Hybrid role with regular onsite presence required, generally two to three days per week or as business/project needs require
- Onsite presence is important for collaboration, social media content, project visibility, shop-floor content capture, and team connection
- Travel approximately 10% to 20% for industry events, testimonials, content capture, client/project support, and other business needs
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