Marketing Manager, Client Marketing
On-siteTexas, United States
Job Summary
Develop annual client marketing strategies to strengthen engagement, communicate product value, and support ERP client growth objectives. Execute integrated multi-channel campaigns that inform, educate, and engage existing clients while partnering with Client Success, Product Marketing, Sales, and Business Development. Collaborate with product and subject matter experts to gather insights and develop accurate marketing content for product releases, thought leadership, webinars, and educational materials. Monitor campaign performance, analyze client engagement metrics, and recommend optimizations to improve effectiveness. Oversee marketing staff, providing guidance, training, and direction to achieve team and company objectives. This role requires significant independent judgment in prioritizing initiatives and aligning activities with division business goals.
Required Qualifications
- 5-8 years of B2B or B2G client marketing, demand generation, account-based marketing, or integrated marketing experience
- Experience developing integrated, multi-channel marketing campaigns
- Strong campaign planning, project management, and analytical skills
- Demonstrated ability to lead cross-functional initiatives and influence stakeholders without direct authority
Desired Qualifications
- Experience marketing enterprise software, SaaS, or technology solutions preferred
- Experience with CRM, marketing automation, and marketing analytics platforms (Dynamics, Marketo, Treasure Data preferred)
- Experience managing or mentoring marketing professionals preferred
- Bachelor's degree in Marketing, Business, Communications, or related field preferred
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