Marketing Manager - Casablanca & Bloom Books
$65,000–$70,000 year
HybridNaperville, Illinois, United States
Job Summary
Lead integrated marketing campaigns for Casablanca and Bloom Books titles, managing timelines from prepublication through launch while tracking performance metrics. Develop publicity strategies, pitch national media outlets, and execute author tours, bookstore events, and influencer outreach plans. Shape organic content for imprint channels and collaborate with sales and retail teams on advertising and preorder initiatives. Build trusted relationships with authors and manage two direct reports, presenting marketing plans at industry conferences. Travel to select events as needed. This hybrid role requires three days in-office in Naperville, Illinois, and includes a salary range of $65,000 - $70,000.
Required Qualifications
- A bachelor's degree or equivalent combination of education and relevant professional experience
- At least five years of experience in book publishing marketing or publicity, entertainment or media marketing, or a related consumer-facing field
- A demonstrated ability to develop and execute integrated campaigns across publicity, social media, influencers, events, advertising, digital marketing, and retail channels
- Experience with media-pitching and relationship-building skills, with the ability to identify compelling angles and communicate effectively with national, trade, and consumer outlets
- A strong understanding of romance readers, online book communities, social platforms, influencer ecosystems, and the retail landscape
- Excellent writing, presentation, communication, and project management skills, with sharp attention to detail and the ability to manage multiple campaigns and deadlines at once
- A collaborative and solution-oriented approach, with the confidence to lead projects, contribute ideas, and work effectively across teams
- Flexibility, curiosity, sound judgment, and enthusiasm for working in a fast-moving, entrepreneurial publishing environment
- This is a hybrid position based in Naperville, Illinois, with a three-day-per-week in-office requirement
Desired Qualifications
- experience marketing romance books is strongly preferred
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.